Privacy Policy

1. Introduction & Overview

Welcome to Easywires Copper Co. ("we," "our," "us," or "Easywires"). Easywires operates an e-commerce platform dedicated to offering certified 99.9% pure copper coins and handcrafted luxury gift boxes across India. We respect your privacy and are committed to protecting your personal data in accordance with applicable Indian laws and regulations.

This Privacy Policy describes how we collect, use, store, process, and disclose your personal information when you visit our storefront (easywires.co), purchase our products, or interact with our customer concierge services.

2. Information We Collect

We collect information to process your orders, fulfill express delivery, ensure authenticity verification, and improve your overall shopping experience.

• Personal Identity Information: Full name, billing address, shipping address, email address, phone number, and GSTIN (for corporate orders).
• Order & Transaction Data: Details of pure copper coins purchased, packaging selections, custom gift notes, transaction history, order amounts in Indian Rupees (₹), and payment status.
• Payment Data: Payment card details, UPI IDs, net banking information, or wallet details are processed directly through PCI-DSS compliant, RBI-regulated payment gateways (such as Razorpay, Cashfree, or Shopify Payments). Easywires does not store raw credit card numbers or UPI PINs on our servers.
• Technical & Device Information: IP address, browser type, device details, operating system, and cookie data to ensure smooth site performance and prevent fraudulent activity.

3. Purpose & Legal Basis for Data Collection

Under the Digital Personal Data Protection Act, 2023 (DPDP Act), we collect and process your personal data based on your explicit consent and for legitimate e-commerce purposes, including:

• Fulfilling orders, processing payments, and issuing Tax Invoices / Certificates of Authenticity.
• Arranging insured express shipping via trusted Indian courier partners (e.g., BlueDart, Delhivery, DTDC).
• Sending real-time order tracking updates via SMS, WhatsApp, or Email.
• Providing customer concierge support for inquiries, custom gift messages, and return/exchange processing.
• Complying with statutory tax, accounting, and anti-fraud obligations under Indian law.

4. Data Sharing & Third-Party Partners

We strictly do not sell, rent, or trade your personal information to any third party for marketing or advertising purposes. We share data only with authorized service providers strictly necessary to complete your order:

• Logistics & Express Couriers: Delivery address and phone number are shared with logistics partners for Pan-India doorstep delivery.
• Payment Gateways: Payment details are securely tokenized and transmitted via SSL encryption to RBI-regulated payment processors.
• Government & Legal Authorities: If required under Indian law, court order, or statutory regulation under the Information Technology Act, 2000.

5. Data Security & Storage

In compliance with Rule 8 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we maintain robust physical, technical, and administrative security controls:

• 256-bit SSL encryption across all web pages and payment checkout flows.
• Secure cloud infrastructure with restricted access control and regular vulnerability assessments.
• Retention of data only for the period necessary to fulfill e-commerce orders, warranty commitments, and legal tax recordkeeping.

6. Your Rights under DPDP Act, 2023

As a Data Principal in India, you have the following rights regarding your personal data:

• Right to Access: Request a summary of personal data processed by Easywires.
• Right to Correction & Erasure: Request updating, correcting, or deletion of incomplete or inaccurate data.
• Right to Withdraw Consent: Withdraw your consent for non-essential marketing communications at any time.
• Right to Grievance Redressal: Submit grievances regarding data processing directly to our designated Grievance Officer.

7. Cookies & Tracking Technologies

We use cookies and similar session tracking technologies to maintain cart state, remember your currency and browsing preferences, and analyze website analytics. You can disable cookies in your browser settings, though certain interactive features of our storefront may be limited as a result.

9. Updates to Privacy Policy

We reserve the right to modify or update this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. Any revisions will be published directly on this page with an updated "Effective Date."